Chris Gayle, Brett Lee, Shane Watson, along with Indian Legends, to support Legends League Cricket’s Ten10 League across ten Indian cities as part of the 'Fit India' initiative

By K.R. Nayar
From New Delhi

Legends League Cricket (LLC), since its inception, has always been undertaking something special and innovative. This tournament, which lures cricket fans to stadiums to watch legendary cricketers back in action, has now announced a massive cricket campaign in ten Indian cities. An exciting tournament is being organized with a vision to encourage a healthy lifestyle as part of the “Fit India” Initiative of the Government of India.

 


The Fit India movement was launched by Indian Prime Minister Narendra Modi in 2019, encouraging people to adopt a healthy lifestyle by promoting physical activity and healthy habits. LLC’s vision is to encourage a healthy lifestyle through cricket, and this new league will stage 300 matches that will be  played with a hard tennis ball and will engage 1,280 players. It will be an 80-day extravaganza in the state of Uttar Pradesh. This initiative has been designed to entice more people into the game and give opportunities to play the game under the mentorship of legendary cricketers.

 


The most attractive feature of this tournament, apart from promoting physical activity and healthy habits, is that cricket legends will motivate the players and interact with them while providing invaluable guidance on cricketing techniques and skills. Sports legends like Gautam Gambhir, Harbhajan Singh, Chris Gayle, Irfan Pathan, Suresh Raina, Brett Lee, Mohammed Kaif, Robin Uthappa, Shane Watson, among others, will be engaging with the teams. LLC has announced that each team will have a designated Legend Mentor.

 

Chris Gayle enthrall fans during the Legends League Cricket in Qatar

There will be no age restrictions, and this new hyper-local cricket tournament will provide everyone a chance to play quality cricket. This is expected to help participants develop technical cricketing skills, bring in a spirit of sportsmanship, and work on their game while also embracing fitness.

 

Brett Lee celebrates after taking a wicket in the Legends League match in Qatar 

The campaign will take place in the cities of Gorakhpur, Varanasi, Allahabad, Lucknow, Kanpur, Noida, Ghaziabad, Agra, Aligarh, and Meerut.

 


Speaking on this innovative Ten10 League, Raman Raheja, Co-founder of LLC, said, "Legends League Cricket believes in giving back to society and is now a part of the “Fit India” initiative. Our goal is to inspire players of all ages and backgrounds to lead a healthier lifestyle through cricket. By connecting them with legendary mentors, we are creating an opportunity for skill development and fitness promotion that is both unique and impactful. The tournament will also be a huge opportunity for fans to engage and connect with their favorite legends. We will incorporate the best practices of cricket, including an anti-corruption unit in these games."

 

Raman Raheja - Co founder of Legends League Cricket 

Another attractive feature of this league is that the entire tournament will be streamed on leading Sports OTT platforms and broadcasted live on television with the best production quality. This will provide players a global platform and exposure to their talent.

 

Raheja also noted that: “LLC's commitment to support the Fit India initiative aligns with its broader mission to promote cricket at the grass root level. By creating an engaging and supportive environment for players, LLC is dedicated to nurturing the next generation of cricket talent while encouraging a national focus on fitness and well-being.”

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